Gerald Häubl

Gerald Häubl

Gerald Häubl is the Canada Research Chair in Behavioral Science and a Professor of Marketing at the University of Alberta (School of Business), as well as a Research Professor in Marketing and Consumer Behavior at the University of St. Gallen (Research Center for Customer Insight). His research has been published in numerous leading journals across various domains of behavioral science. Professor Häubl has received several significant research-related awards and recognitions, including the 2000 Petro Canada Young Innovator Award and the Alexander von Humboldt Foundation’s 2012 Friedrich Wilhelm Bessel Research Award.