Björn Schmidtke is the founder of Penguin, a tribe of digital experts who accompany the world as it moves into a new age. Besides creating the international agency Penguin Digital for modern, easy to use and customer-friendly digital experiences, Björn Schmidtke co-founded Penguin Analytics – a service to analyze the visits of website users. Before he devoted himself entirely to an entrepreneurial life, Björn Schmidtke worked for two years as a student consultant for McKinsey & Co. in Zurich and Hong Kong. He studies Business Administration at the University of St. Gallen and pursues a MicroMaster in Artificial Intelligence at the Columbia University. Björn Schmidtke has taught and designed study curriculums for schools and NGOs in Switzerland, China and Paraguay.