Andreas Herrmann is Professor of Marketing and Director of the Institute of Customer Insight at the University of St.Gallen, Switzerland. He studied Business Administration, Law and Economics, holds a Ph.D. in Marketing from the Koblenz School of Corporate Management, Germany and did his habilitation at the University of Mannheim, Germany. His main research interests are Marketing Management and Behavioral Economics. Andreas Herrmann is author of 15 books and more than 250 journal articles. His recent publication deals with Autonomous Driving (with W. Brenner and R. Stadtler).